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The New Geox X-Store Concept Featuring Ceiling Fans from Casa Bruno
The Italian footwear brand Geox, headquartered in Veneto, has unveiled its new X-Store concept in Milan. This concept symbolically combines technology, design, sustainability, and well-being—both in retail design and in footwear fashion.
The Geox X-Store concept preserves the architectural features of each building—such as stained glass windows, columns, or exposed brickwork—and integrates them into the new spatial design. "Green" materials, a special air purification system, and ceiling fans are part of the concept to significantly enhance the shopping experience.
Casa Bruno is proud to contribute to this visionary retail concept by supplying designer ceiling fans that perfectly complement the store’s aesthetics. True to the Geox brand DNA—famous for its patented breathable shoe technology—the store entrance doors feature circular perforations reminiscent of the signature ventilation holes in Geox soles. As customers walk in, they are immediately immersed in the brand’s philosophy and values.
Digital tools complement the innovative design
Interactive screens allow customers to personalize products or access additional information. Free WiFi and charging stations are also available in every X-Store.
The ceiling fan model used is the stylish Irene by Casa Bruno Mallorca, chosen for its unique design and performance.
After Milan, further X-Stores have opened in Rome and London. The next locations—featuring the iconic ceiling fans from Casa Bruno—will soon follow in Munich and Frankfurt.
For more information:
www.casabruno.com
About Casa Bruno
Casa Bruno S.L.
Calle de las Islas Baleares 62
E-07180 Santa Ponsa, Spain
Phone: +34 971 699 273
Founded in 1998, Casa Bruno is the official European distributor of high-quality ceiling fans by LUCCI Air, ATLAS / MATTHEWS, and Kichler.
Showroom, administration, and main warehouse are based in Spain.
We supply private customers, interior designers, architects, restaurants, and hotels—with numerous project references available.
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